Recreation, Parks and Tourism Administration majors Josephine Kelly, Lizzy Phillips, Brisa Bergfeld and Kelli Lawson won first place in the undergraduate national hackathon pitch competition at the 2025 World Cup Innovation Summit in Dallas/Frisco, Texas. The Experience Industry Management team developed innovative strategies to boost U.S. Soccer merchandise sales, presented their ideas to executives, and networked with top professionals from FC Dallas and U.S. Soccer to Plug & Play Ventures and the Dallas Cowboys. They were coached by Professors Brian Greenwood and Kevin Lin.